RESULTS
Performance Marketing · Google Ads
Mohd Yasir NASEEM Performance Marketer

Three years driving measurable growth for global clients — managing $500K+ monthly budgets across Search, PMax, Demand Gen & Shopping in markets spanning USA, Italy, Singapore and beyond.

Let's talk View experience
$500K+
Monthly budget managed
3+ yrs
Google Ads experience
8+ mkt
Global reach
StackGoogle Ads · GA4 · GTM
CampaignsSearch · PMax · Demand Gen
VerticalsE-Commerce · Lead Gen
LocationLucknow, IN · Remote ✓
01 — Skills
Core expertise
1
Campaign Strategy
End-to-end management of Search, PMax, Demand Gen & Shopping — with relentless focus on ROAS and sustainable growth.
SearchPMaxDemand GenShopping
2
Audience & Remarketing
High-performance audiences via GA4 and GTM — precision retargeting strategies that drive incremental conversions.
GA4GTMRemarketing
3
Media Planning
Detailed media plans and budget forecasts with projected outcomes — every rupee and dollar accounted for.
ForecastingBudgeting
4
Account Optimisation
Negative keywords, intelligent bid strategies, A/B testing and structures that scale cleanly at high budgets.
Bid StrategyA/B TestingHygiene
5
Bulk Management
Expert in Google Ads Editor for large-scale bulk uploads and campaign management with fast, accurate execution.
Ads EditorBulk Ops
6
Reporting & Insights
Weekly and monthly performance reports that turn raw data into clear strategy, actionable decisions, and client trust.
ExcelDashboardsInsights
02 — Journey
Where I've been
July 2024 — Present
Wildnet Technologies
PPC Executive
  • Managing accounts with monthly budgets exceeding $500K — consistently meeting performance, pacing, and profitability targets.
  • Hands-on optimisation of Search, Performance Max, and Demand Gen campaigns with deep focus on media planning and audience strategy.
  • Built and leveraged remarketing audiences via GA4 and GTM to maximise conversions and improve ROAS.
  • Created media plans and budget forecasts with projected outcomes tailored to each client's objectives.
  • Global account management across Singapore, Malaysia, Thailand, Vietnam, and other international markets.
July 2023 — July 2024
Cedcoss Technologies Pvt Ltd · Remote
SEM Associate
  • Primary custodian of Google Ads accounts — daily planning, execution, monitoring, and optimisation across multiple clients.
  • Worked extensively on Search, Shopping, and PMax campaigns maintaining strong ROAS in competitive e-commerce verticals.
  • Collaborated with clients across the USA, Italy, and other markets — delivering monthly and bimonthly performance reports.
  • Implemented effective account structures, bidding strategies, audience targeting, and creative testing frameworks.
Dec 2022 — April 2023
Nowgray Pvt Limited · Lucknow
Digital Marketing
  • Created and managed search campaigns on Google Ads and Facebook Ads Manager.
  • Executed SEO activities including link building, content optimisation, and off-page work.
April 2023 — June 2023
BDevelopers · Remote
Digital Marketing Associate
  • 3-month internship in SEO — link building, on-page and off-page optimisation strategies.
  • Built strong practical foundations in organic traffic growth and search engine principles.
$500K+
Monthly ad budget
3+
Years experience
8+
Global markets
4
Certifications
03 — Markets
Global reach
Campaigns that cross borders.

From e-commerce brands in the USA and Italy to lead generation in Singapore — every market gets a tailored strategy, not a copy-paste approach. Trusted with high-stakes budgets worldwide.

04 — Credentials
Certifications
Google
Google Ads Search Certification
Google
Google Ads Measurement Certification
Industry
Digital Marketing Specialist
LinkedIn
LinkedIn Marketing Strategy
05 — Contact
Let's connect
Open to new
opportunities.

Available for performance marketing roles, high-budget account management, and global campaign strategy. Based in Lucknow — fully open to remote work.