Yasir's Portfolio

YASIR

Performance Marketing · Google Ads

Mohd Yasir NASEEM Performance Marketer

Three years driving measurable growth for global clients. Managing $500K+ monthly budgets across Search, PMax, Demand Gen & Shopping in markets spanning USA, Italy, Singapore and beyond.

Let's talk View experience

$500K+

Monthly budget managed

3+ yrs

Google Ads experience

8+ mkt

Global reach

Stack

Google Ads

Meta Ads

GA4

GTM

CampaignsSearch · PMax · Demand Gen

VerticalsE-Commerce · Lead Gen

LocationLucknow, IN · Remote ✓

Skills

Core expertise

Campaign Strategy

End-to-end management of Search, PMax, Demand Gen & Shopping — with relentless focus on ROAS and sustainable growth.

SearchPMaxDemand GenShopping

Audience & Remarketing

High-performance audiences via GA4 and GTM — precision retargeting strategies that drive incremental conversions.

GA4GTMRemarketing

Media Planning

Detailed media plans and budget forecasts with projected outcomes — every rupee and dollar accounted for.

ForecastingBudgeting

Account Optimisation

Negative keywords, intelligent bid strategies, A/B testing and structures that scale cleanly at high budgets.

Bid StrategyA/B TestingHygiene

Bulk Management

Expert in Google Ads Editor for large-scale bulk uploads and campaign management with fast, accurate execution.

Ads EditorBulk Ops

Reporting & Insights

Weekly and monthly performance reports that turn raw data into clear strategy, actionable decisions, and client trust.

ExcelDashboardsInsights

Journey

Where I've been

July 2024 — Present

Wildnet Technologies

PPC Executive

Managing accounts with monthly budgets exceeding $500K — consistently meeting performance, pacing, and profitability targets.
Hands-on optimisation of Search, Performance Max, and Demand Gen campaigns with deep focus on media planning and audience strategy.
Built and leveraged remarketing audiences via GA4 and GTM to maximise conversions and improve ROAS.
Created media plans and budget forecasts with projected outcomes tailored to each client's objectives.
Global account management across Singapore, Malaysia, Thailand, Vietnam, and other international markets.

July 2023 — July 2024

Cedcoss Technologies Pvt Ltd · Remote

SEM Associate

Primary custodian of Google Ads accounts — daily planning, execution, monitoring, and optimisation across multiple clients.
Worked extensively on Search, Shopping, and PMax campaigns maintaining strong ROAS in competitive e-commerce verticals.
Collaborated with clients across the USA, Italy, and other markets — delivering monthly and bimonthly performance reports.
Implemented effective account structures, bidding strategies, audience targeting, and creative testing frameworks.

Dec 2022 — April 2023

Nowgray Pvt Limited · Lucknow

Digital Marketing

Created and managed search campaigns on Google Ads and Facebook Ads Manager.
Executed SEO activities including link building, content optimisation, and off-page work.

April 2023 — June 2023

BDevelopers · Remote

Digital Marketing Associate

3-month internship in SEO. Link building, on-page and off-page optimisation strategies.
Built strong practical foundations in organic traffic growth and search engine principles.

Markets

Global reach

Campaigns that cross borders.

From e-commerce brands in the USA and Italy to lead generation in Singapore — every market gets a tailored strategy, not a copy-paste approach. Trusted with high-stakes budgets worldwide.

United StatesE-Commerce

ItalyE-Commerce

SingaporeLead Gen

MalaysiaPerformance

ThailandPerformance

VietnamPerformance

United KingdomMulti

IndiaMulti

United Arab EmiratesMulti

Impact

Strategies & Clients

01 Pre-Launch: Audit & Intelligence

Comprehensive Auditing: Deep-dive into historical data to identify "leaks" in spend and conversion bottlenecks.
Market & Consumer Research: Analyzing local trends in diverse global markets to decide the most effective bidding strategies (tCPA vs. tROAS).
Landing Page UI/UX Audit: Evaluating page speed and user flow to ensure the high-budget traffic converts into revenue.

02 Structural Excellence: Account & Feed

Product Categorization (Zombie vs. Bestsellers): Segmenting the product feed to ensure "Zombie" products don't waste budget while "Bestsellers" get maximum exposure to maintain ROAS.
Shopping & Feed Optimization: Writing keyword-rich titles and descriptions to improve organic rank in the Shopping tab.
Funnel-Based Campaign Structure:

Branded: Protecting brand search terms.
Prospecting: Finding new users via generic and intent-based keywords.
Competitor: Strategically bidding on rival terms to capture market share.

03 PMax & Creative Mastery

Multi-Asset Group Testing: Testing 5 distinct audience signals in PMax: Affinity, In-Market, Custom (Intent), Open (Broad), and Remarketing.
Creative Direction: Suggesting trending video and image styles and rotating ad copies regularly to avoid Ad Fatigue.
Signal & Theme Integration: Utilizing Search Themes in PMax to provide the AI with better starting points based on consumer research.

04 Execution & Daily Optimization

Granular Keyword Hygiene: Daily search term analysis and maintaining high Quality Scores to lower CPCs.
Placement Auditing: Reviewing where ads appear (e.g., specific YouTube channels or apps) and excluding non-performing placements.
Bulk Management: Using Google Ads Editor for rapid execution across massive accounts.

05 Strategy & Forecasting

Internal Target Alignment: Crafting monthly Media Plans and Content Plans that align with client-specific revenue goals and ROI targets.
Funnel Strategization: For new clients, starting with high-intent Search and Shopping before expanding into awareness-based Demand Gen.

Featured Clients